TAG HEUER – CARA DELEVINGNE – #DONTCRACKUNDERPRESSURE

ROLE: DIRECTING | CINEMATOGRAPHY

PROJECT TYPE: BRAND FILM

So the lovely people at TAG Heuer got in touch with me with the charming news that they wanted me to assist with their latest campaign, ‘Don’t Crack Under Pressure’ featuring the somewhat famous, Cara Delevingne.

The campaign consisted of photography by the not-too-shabby and delightful human being, David Yarrow (www.DavidYarrow.photography) alongside whom some refer to as ‘The Lion Whisperer’ and a pretty cool cat himself, Kevin Richardson (www.lionwhisperer.com).  I was asked to create the film element of the campaign  which in the end got played on the big Times Square screen (amongst other places), which, um, is somewhat cool :p