TAG Heuer – Cara Delevingne – #DontCrackUnderPressure

Directing / Cinematography

So the lovely people at TAG Heuer got in touch with me with the charming news that they wanted me to assist with their latest campaign, ‘Don’t Crack Under Pressure’ featuring the somewhat famous, Cara Delevingne.

The campaign consisted of photography by the not-too-shabby and delightful human being, David Yarrow (www.DavidYarrow.photography) alongside whom some refer to as ‘The Lion Whisperer’ and a pretty cool cat himself, Kevin Richardson (www.lionwhisperer.com).  I was asked to create the film element of the campaign with a very much ‘behind the scenes’ approach – in the end, the content was played on the big Times Square screen, which, um, is somewhat cool :p

Shout out to Jess Viljoen for holding down the edit suite, Josh Borill for the grading, and Willem van der Heever for assisting with the shoot.